By using categories wisely you can drastically improve the value of your eLander subscription. You can define categories that help you focus on what you want to know exactly or on what is best suited for your business. For example, you can create categories such as “customers” and “employees” in order to keep your opportunity stream in your inbox and online free of existing customers and employees who are also visiting your website. Another option is, for example, creating a category for competitors, so that you can easily isolate them and get a clear view on what they are looking for.

Want to get started using categories?

1. Get started

Go to the “Live” page and hit “+” on the righthand side of the tab navigation

2. Create a category

Type a category name and press “create”

3. Link a company to a category

Whenever a company qualifies for the category of your choice, you can link it to that category via the dropdown on the company profile.

Do not hesitate to contact us in case you need some assistance in defining the right strategy for your categories or if you need support in maximising the value of eLander in any other way.