Never forget, “There is the man who drowned crossing a stream with an average depth of six inches” (W.I.E. Gates)

With figures you can explain everything, or at least try. Web analytics is all about statistics, typically the type of information to be used by marketing departments to explain the on-line budget is either well spent or not big enough to make a real impact. But all joking aside, web analytics are powerful tools we can only recommend to use, because they give some good insights on trends and overall figures like page views, visits, bounces and conversion rates.

But from the moment management asks questions that get a little more specific, the available analytics are falling short of giving answers. Why is that? That is because managers, on average, do not ask generic questions that can be answered with statistical data. They have specific issues in mind, one or other event that got their attention, such as: “I met a customer the other day who was not able to find this or that on our website, how come?” In other words, their questions are not about the average visitor, but about a specific customer, their customer, the guy they know.

We all know the saying “No one ever got fired for buying IBM”. Nevertheless, I guess a salesman could get fired for not following up on a lead of that same company, and thus missing the deal of the year. Especially in B2B, some visitors are considered more equal than the others. That’s where eLander can make a difference.

eLander analytics focuses on individual cases, identifying from which company visitors are, and then visualize what those visitors did on your website.

Where typical Web analytics are used by marketing, eLander is in the first place designed to be used by sales, although we would recommend on-line marketing managers to look into eLander as well, as it does provide scenario-insights, often generated by your most important customers or prospects.

Why is eLander such a strong sales instrument? Because it focuses on real-time information relevant for finding an opportunity, on qualifying the lead and making the sale.

So, if you’re in a B2B business and your projects often require pre-sales interaction from a salesman, chances are more than high your business will benefit from using eLander. And as the proof of the pudding is in the eating, we offer a free 30 days trial.

Start your free 30 day- trial today and convince yourself .